Veggie y Que Media

Uplifting the voices and experiences of Vegans of Color

Full Face of Vegan Makeup Brands Owned by People of Color

These brands make it easier to reconcile your makeup with your conscience. Buying cruelty-free, vegan makeup may not seem like the easiest task because these brands are not given visibility or in a store like Sephora. For a lot of us, they aren’t as accessible. Many are still drawn to the MAC and Dior makeup counters, bypassing smaller ethical and culturally diverse brands.

Luckily, worldwide vegan and cruelty-free cosmetics launches have increased with a 175 percent increase from July 2013 to June 2018, according to Mintel’s Global New Products Database (GNPD).

All of these brands in this list are owned by people of color and highlight the importance of inclusivity.  After all, it’s 2019, and it’s safe to say we are over whitewashed cosmetics. 

Don’t worry about losing quality when you ditch mainstream shops for indie cosmetic brands. It just takes a bit of research to elevate your makeup game. 

All of these companies have great reviews and will have you looking like you just got up from the MAC chair-GUILT FREE. 

So get click-happy because this listicle will surely give you a jump start in the right direction:

1.) ShopBoujeeVegan 

Photo courtesy of @that_plantbased_lifetho

ShopBoujeeVegan was started by Amber Ashley, a vegan who wanted to create bold liquid lipsticks that can complement all skin colors.  Their stay on power gives me life! They offer a serious punch of pigment from the first swipe. 

The liquid lip in Dollface is a lightweight formula that glides on evenly setting to a matte and transfer-free finish. I have gone the whole day without needing to do any touch-ups, even when eating and drinking. The best part is the smooth buttery feel, might even forget you’re wearing anything on your lips! 

As Amber Ashley says, “I believe we deserve the best quality items, and we don’t have to sacrifice animals for that.” 

2.) Alamar Cosmetics 

Photo courtesy of @that_plantbased_lifetho

While Alamar Cosmetics is not completely vegan, most of their line is. This Cuban inspired makeup brand is completely cruelty-free. The Jefa behind it all,  Gabriela Trujillo, was born in one of the many urban barrios in Cuba called “Alamar”. 

Alamar means “stay close to the sea,” which keeps her grounded to her culture. You can tell a Latina is behind these products because she understands the undertones for deeper complexions, which is the secret to making complementing shades. 

When I tried her Colorete Blush Trio in medium/tan, it applied on smoothly and blended like a dream while instantly giving me that sun kissed glow. The trio has 3 fragrance-free coral tone shades with micro shimmers, mimicking a perfect glisten. Blush is the key to instant radiance, and trust me when I say their blush trios will give you that and more.

3.) Yezzyca Lashes 

Sagittarius lashes

Say hello to Yezzyca Lashes! Get ready to take your makeup look up a notch with their 3D mink false lashes. A cruelty-free brand with a mission to provide high-quality lashes that can be reused up to 15-20 times with proper care! All the lashes have unique names that represent important women in owner Elia Yessica Chavez’s life. 

Each name is a little twist of their real name. The only difficulty you will come across with these lashes is deciding what pair to wear. 

I pop on my favorite pair of lashes named  Sagittarius, and I get instant intensity and definition. The lash band has a natural curve which hugs the eye, making the application much smoother.  

4.) Besame Cosmetics 

French Vanilla Face Powder

Besame Cosmetics will take you back to the 1920s with its vintage inspiration. The brand was created by Gabriela Hernandez, an artist, cosmetic historian and designer. Her makeup vision is to make you feel elegant with reproductions of classic luxury makeup. 

All of their powders, both loose and pressed, are vegan and cruelty-free. When I found the French Vanilla Brightening Powder, I became obsessed. I couldn’t get over its sweet vanilla smell every time I applied it to my face. 

Although many setting powders are usually colorless, some tend to leave an ashy finish on deeper skin tones, but this shade is perfect for medium to dark skin. 

5.) Sad Girl Cosmetics 

Photo courtesy of @that_plantbased_lifetho

I instantly felt a sassy vibe when I stumbled across this brand. Sad Girl Cosmetics is a Los Angeles based company and a one-man operation.  Founder and owner Anthony Aguilar decided to go the ethical route when creating his brand. 

“When I first came out with the Sad Girl Cosmetics line, it took me a good while researching and studying ingredients, essential oils, waxes, stuff that a person can benefit from, and I decided to go the vegan-friendly route” stated Aguilar. 

When wanting to achieve that sharp crisp winged liner, Sad Girl Cosmetics has you covered. This liquid eyeliner is highly pigmented, with a matte black finish. The applicator gives you a lot of control, that won’t dare to snag making it easy to apply. It also is truly waterproof and won’t move until you use makeup remover. 

Daisy Ortiz

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